Brandmark Advertising was chosen for the second year in a row to produce Peoples Gas’ television and radio spots. The 2014 campaign continues the progress built on the 2013 campaign.
The campaign promotes the rebates available to Florida consumers who add to their homes or upgrade existing natural gas appliances. There are three 30-second TV spots with each one focused on a particular natural gas appliance. Each spot highlights the benefits of natural gas while conveying a more emotional appeal.
“Sharp-eyed viewers will notice that the Cooking spot which shows a couple cooking a meal for friends watching a football game will notice the football scene changes to baseball, basketball or hockey depending on which sports programming the spots air,” said Steve Watson, president of Brandmark Advertising.
In addition to the TV spots, there are three 15-second online pre-roll ads and two 30-second radio spots. The campaign will run in several Florida markets as well as online in 2014.