Brandmark Advertising has launched an online video campaign for The Jasin Facial & Body Rejuvenation Institute using 15-second pre-roll ads promoting the company’s Cool Sculpting procedure.
The campaign targets women of a particular income level who are likely to be interested in the procedure. The pre-rolls are delivered by a network of websites and will only run in certain zip codes to reach women in close proximity to Jasin Facial & Body Rejuvenation.
Two different creative executions are being used. The first notes how even women who work out regularly may have areas of stubborn fat that exercise does not reduce or eliminate. The second shows a woman who can once again comfortably fit into her favorite pair of jeans.
“We chose video imagery that did not objectify the women in the ads. Overly sexualized images of women are too common in this area of advertising and we wanted to present the women as empowered and happy with the results of the Cool Sculpting procedure,” said Steve Watson, president of Brandmark Advertising.