To expand the Peoples Gas Energy Conservation campaign, Brandmark Advertising partnered with WFLA-NBC to produce nine, four-minute cooking segments. The cooking segments featured local chefs from Parkshore Grill in St. Petersburg, Publix and the executive chef for the Tampa Bay Buccaneers preparing meals using natural gas and emphasizing why professional chefs prefer to cook on natural gas.
Four segments were shot in a local home. Three segments were shot in the Vigo Importing Company’s test kitchen. The final two segments were filmed on location at Standard Pacific Homes’ Estancia at Wiregrass community.
Content from the cooking segments including the video, recipes and details about rebates for installing natural gas appliances was also posted to the Peoples Gas website and social media channels.[iframe id=”https://www.youtube.com/embed/KZvlUgvxAEw” autoplay=”no”] [iframe id=”https://www.youtube.com/embed/AggZ2Rrz7bc” autoplay=”no”] [iframe id=”https://www.youtube.com/embed/EPwSf2UbXqs” autoplay=”no”]