Brandmark Advertising was tapped by TECO Peoples Gas to promote the natural gas utility’s tankless water heater program which allows customers to have a natural gas tankless water heater installed in their homes and billed monthly to the customer’s natural gas bill.
The campaign targeted homeowners in multiple markets across Florida. The media mix consisted of radio advertising, online display ads, Facebook advertising and video pre-rolls.
Results of the campaign were impressive; exceeding the promotion’s sales goals by more than 30%.[iframe id=”https://www.youtube.com/embed/2c9rzxqOCyA” autoplay=”no”]