Brandmark Advertising was tapped by TECO Peoples Gas to promote the natural gas utility’s tankless water heater program which allows customers to have a natural gas tankless water heater installed in their homes and billed monthly to the customer’s natural gas bill. The campaign targeted homeowners in multiple markets across Florida. The media mix consisted of radio advertising, online display ads,…

A South Florida events and promotion agency responsible for talent relations for the Tampa Bay Caribbean Carnival partnered with Brandmark Advertising to promote the weekend-long music event held in St. Petersburg. The promotions agency sought Brandmark Advertising’s help to plan, place and buy media, secure media sponsorships, arrange local interviews for the musical acts and produce a 30-second TV spot.…

After successfully launching natural gas cooking segments in Tampa, Brandmark Advertising partnered with WFTV in Orlando to produce 12 two-minute cooking segments featuring six Orlando-area chefs. Each chef talked about why they prefer to cook with natural gas. All segments were shot in the Southeast Steel Appliance Warehouse showroom. Southeast Steel was added as a non-competitive partner to share production…

Tampa Electric awarded media buying responsibilities for its Zap Cap program to Brandmark Advertising. Zap Cap is an advanced surge protection system that protects appliances and other electric equipment from damage. The campaign ran over the course of eight months and consisted of TV, print and online ads targeting homeowners in Hillsborough County. At the conclusion of the campaign, the Zap…

To expand the Peoples Gas Energy Conservation campaign, Brandmark Advertising partnered with WFLA-NBC to produce nine, four-minute cooking segments. The cooking segments featured local chefs from Parkshore Grill in St. Petersburg, Publix and the executive chef for the Tampa Bay Buccaneers preparing meals using natural gas and emphasizing why professional chefs prefer to cook on natural gas. Four segments were…